AnnounceKit is the tool most people land on when they search for a changelog widget and want something that does everything. It genuinely does do everything: widgets, a hosted page, a roadmap, feature requests, email updates, comments, reactions, segmentation.
Then you open the pricing page and the entry plan is $89 a month.
If that number works for you, this post will probably talk you into staying. If it does not, here are the real alternatives, and an honest account of what you give up by leaving.
Note: SaaS pricing moves constantly. Every figure below was read off each company's own pricing page on 2026-08-08, not off a directory listing, which is how stale numbers spread. Check the source before you decide anything.
What AnnounceKit actually costs
Read off announcekit.app/pricing on 2026-08-08:
| Plan | Monthly | Billed annually | Notable additions |
|---|---|---|---|
| NPS | $49 | $42/mo | The NPS surveying tool on its own |
| Essentials | $89 | $79/mo | Widgets, standalone changelog page, roadmap, email updates, comments and reactions, AI post editor, post analytics |
| Growth | $149 | $129/mo | User tracking, segmentation, custom changelog URL, feature requests, advanced analytics, unlimited team members |
| Scale | $399 | $339/mo | In-app notifications, multi-language, email digest, SMTP, custom CSS, private changelog, SSO and SAML |
| Enterprise | Custom | Custom | RBAC, removes AnnounceKit branding, dedicated account manager, SOC 2 access |
There is a 15 day trial with full access to Scale features and no credit card. There is no free plan.
Two things in that table are worth pausing on, because they are the ones that catch people out.
Removing AnnounceKit's branding is an Enterprise feature. Not Essentials at $89, not Scale at $399. If a vendor badge on your customer-facing changelog is a problem for you, that is the plan you are being pointed at.
A custom changelog URL starts at Growth, $149 a month. On Essentials your changelog lives on their domain.
The quick comparison
| Tool | Free plan | Widget | Hosted page | Email to users | Roadmap and feedback | Entry paid price |
|---|---|---|---|---|---|---|
| AnnounceKit | ❌ | ✅ | ✅ | ✅ | ✅ | $89/mo |
| Beamer | ❌ | ✅ | ✅ | ✅ | ✅ | Quote based |
| Headway | ✅ | ✅ | ✅ | Limited | ❌ | $29/mo |
| Canny | ✅ (limited) | ✅ | ✅ | ✅ | ✅ (its main job) | Paid tiers above free |
| LaunchNotes | ❌ | ✅ | ✅ | ✅ | ✅ | Priced for orgs |
| Patchlog | ✅ | ✅ | ✅ | ❌ | ❌ | $7/mo |
Where AnnounceKit is worth the money
This is the part most comparison posts skip, so let us do it first.
You need to email your users about a release. AnnounceKit does this on Essentials. A changelog widget only reaches people who are already inside your product, and if your users log in once a month, a widget will not reach them at all. If email is part of how you announce things, most of the cheap options on this page are simply not in the running.
You want the roadmap and the changelog in one tool. Feature requests, voting, a public roadmap and the announcement all live together, so someone who requested a thing can be told when it lands. Stitching that together from two products is worse than paying for one.
You have distinct groups of users. Segmentation on Growth means admins and end users do not see the same notes. If you have been showing API changes to non-technical users, that is a real problem and it is what you are buying.
More than one person writes the notes. Growth includes unlimited team members. Almost nothing cheap does team seats properly, including Patchlog, which does not do them at all.
You need SSO, SAML or SOC 2 to get through procurement. Then the decision is already made and price is not the variable.
If two or more of those describe you, stop here and buy AnnounceKit. It is a good product and this post is not going to pretend otherwise.
Headway
The closest thing to a mid-market answer. Cheaper than AnnounceKit at $29 a month for Pro, a clean widget, and a free tier that covers the basics.
The limitation is Markdown, which is basic, and the public page, which is not very customisable. If you want tables and code blocks in your release notes, you will hit the edges quickly.
Best for: Teams who want a tidy widget, do not need a roadmap, and find $89 hard to justify.
Canny
Canny comes at this from the opposite direction. It is a feedback and feature-voting tool with a changelog attached, rather than a changelog tool with feedback attached.
If what you actually want is to collect requests, let people vote, and then announce the ones you shipped, Canny is a better shape than AnnounceKit for the same job and there is a free tier to start on.
Best for: Teams whose real problem is deciding what to build, not announcing what they built.
LaunchNotes
Built for product organisations coordinating announcements across teams and audiences, and priced accordingly. If you are comparing it to AnnounceKit on price you are probably not the customer.
Best for: Product teams big enough to have a product marketing function.
Patchlog
Full disclosure: we build Patchlog, so read this section with appropriate suspicion.
Patchlog is deliberately much less product than AnnounceKit. One script tag puts a "what's new" widget in your app, rendered inside a Shadow DOM so it cannot collide with your CSS. You get a hosted changelog page on a patchlog.io subdomain and an RSS feed. You can schedule entries ahead and let them publish themselves.
The thing it does that the others on this page do not: on Pro, an official GitHub Action sends each push, and on your chosen cadence an LLM turns the buffered commits into draft entries, one per user-facing change, for you to review before anything goes live. Excluded paths such as lockfiles, .env, vendor and build output are stripped on the runner, so they never leave your repository.
That matters because writing the notes is what kills a changelog, not installing one. AnnounceKit Essentials includes an AI post editor, which helps once you are already staring at the compose box. The difference here is the input: your commits, not a blank page.
- Free forever: 1 project, 25 updates, the widget and the hosted page, with a small "Powered by Patchlog" badge
- Pro, $7 a month or $60 a year: unlimited projects and updates, the GitHub drafting, a read-only REST API, a custom accent colour, and the badge turned off
Note the badge, given the table above. On Patchlog, removing vendor branding costs $7 a month. On AnnounceKit it is an Enterprise conversation.
What Patchlog does not do, stated plainly:
- No email notifications or subscriptions for your users. None. If email is how you announce releases, Patchlog cannot do the job and AnnounceKit can.
- No feedback collection, feature voting or roadmap. It announces what shipped and stops there.
- No team seats. One account, one person.
- No custom domain on any plan. Your page is a patchlog.io subdomain. AnnounceKit sells this from Growth up, so neither tool gives it to you cheaply, but AnnounceKit at least gives it to you eventually.
- The API is read only. It lists projects and entries and cannot create or publish them.
- The GitHub drafter is GitHub only, triggers on pushes rather than pull requests or release tags, and handles one repository per project.
- No segmentation, NPS or per-user open analytics.
Best for: A solo founder or a small team shipping every week, who wants the changelog live this afternoon and does not want a product-communications platform.
The honest recommendation
If you need email, a roadmap, segmentation or team seats: pay for AnnounceKit. Everything cheaper on this page is cheaper because it does less, and those four things are the expensive parts.
If what you actually want is feedback and voting: look at Canny instead. You will be happier and it starts free.
If you want a widget and a page, and $89 a month is the reason you are reading this: Patchlog is $7 and the free tier is permanent, so you can check whether the narrow version is enough before paying anything. If it turns out you needed the email, you have lost nothing but an afternoon.
The failure mode worth avoiding is paying $89 a month for a platform and using 10% of it, because the changelog still does not get written. Whichever tool you land on, the question that decides whether this works is not which one has the most features. It is whether the notes get written in a week when you do not feel like writing them.
Want the narrow, cheap version? Start a Patchlog changelog in under 5 minutes